2014 Mobile Tour

Scalability. In 2014 our client challenged us with creating a Mobile Tour, a road trip of over thirty events in four months that concentrated in their greatest area of customer density. The only problem was, the events were not along a path, and varied in size from a small on campus event to Football Games. 

Creatively we had to invent an experience that captured the energy of the tour regardless of the footprint we were given, and Logistically we had to get it all there!