2015 Campaign
"They're going with the Ribbon." The call came down at 11am on a Saturday morning in June. The Brand launch was postponed to 2016. It was decided that they would lead with one part of the new brand, and they wanted to create a whole campaign around the ribbon and its text. And, it had to be done by Monday.
On a personal note, winning awards is great, and getting to work on great campaigns is rewarding, but sometimes, being given nothing, and no time, and knocking one out of the park is even better. The praise we received from the CMO was unreserved.
Conceived as an employee incentive for completing the brand training.
Our client's sponsorship of the Chicago International Film Festival would start by changing the carpet color.
We had already been authoring the video style guide for months, so we incorporated our insight into the Video Campaign.