Telling the Story. I am always excited by new and unique ways to involve customers in our client's story. Serving a Fortune 50 Financial Services company requires sensitivity, and working in a regulated space requires unique experience.

Our client is also a not-for-profit, which brings with it a compelling story, and a heartfelt mandate, which makes for a very good story. They also come with the burden of maintaining appearances; our client cannot be percieved as having the deep pockets of a "Too Big to Fail" bank, yet sometimes needs to appear committed. Likewise, they provide financial services, which focuses on retirement, but they have a neccessity to involve young customers. So, there is always a balance being struck.

We are very fortunate to be serving several different entities within our client's Marketing Infrastructure, and the mandate we always receive is to tell their story in a way they would not anticipate.