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DRIVING 

People think that it is difficult to explain retirement planning... becaue it is! This is made more difficult by our client operating in a "regulated space", meaning, I can't just show bags of money growing. In fact, we can't even suggest that money will grow if you invest it. 

The Driving Game Tablet App was developed as part of our "Head to Head" App series, that would allow two users to challenge one another. The game itself allows users to select a vehicle, which are themed after the two aspects of the new TIAA motto: "Created to Serve, Built to Perform". The vehicles take to the road, and the drivers must decide how to manage their resources while dealing with metaphoric obstacles. 

 

 

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