This App Shouldn't Be Here. It was overlooked for another app, which was similar but addressed our client's focus better. The simplicity of the design and the nature of the App just kept it close to my heart.

The core demographic skews older and female for our client, and I wanted to make an app that offered a "moment of zen", or an anti-bejeweled; something they could interact with that would be a welcome respite, and a peaceful thrity second retreat. 

The calls to action are minimal, and the process is about nurturing and at the end a bird hatches, which serves a metaphoric purpose of overcoming the concept the retirement is the 'end' of the financial planning process.