The core concept was simple: let people make themselves into super heroes and they will give you their email. And, they did! I had observed people's reticence to give away personal information, so the game was designed to front load the fun. The screen greets them with a camera of themselves, they capture their own image, and start making a super hero. People had so much fun doing this that by the time the prompt arrived to recieve their super hero, they were fully invested. 

Making and testing the game was as fun as making it. Working with artist Max Granitz we conceived superhero wardrobes, and villains that were show stoppers. We had to QC the game on three different platforms, and my kids even did a lot of the "worst case scenario" bug checking, because they would play it ad infinitum!