Dedication to Service is one of the most compelling parts of our client's story. An engagement program was developed to highlight their social responsibility. A donation equivalent to planting one tree in urban areas was the incentive to participate in a "take away" tablet app. 

The on-site tablets help people initiate an account, and take the app with them, where they foster a tree (fundamentally a giga-pet) over the course of aproximately 21 days the tree grows and at regular intervals the user logs in to manage the upkeep of their tree. In the process they receive financial advice that can be helpful, and the ability to find out more information, as well as a call to action to schedule an appointment with a financial advisor (spoiler: auto win).