Apps are the new tri-fold brochure. There was a time when you could go to a trade event, and set up a table, and people would actually read whatever literature you gave them. Now, an engagement fills the "so what" void that comes standard with every single event space.

As Creative Director and Senior Show Producer at Integrated I was lucky to have the client with interest and the native assets needed to build out apps, and develop unique and engaging game play for different events.